motorsports Law Practice Areas
Why You Need the Best Motorsports Lawyer
Whether you’re a local driver building your brand or a professional team managing multi-million-dollar contracts, Matt’s strategic counsel ensures your interests are protected, your legacy is secured, and your focus remains on the finish line. With Sentient Law, you gain a trusted partner who understands the pulse of motorsports and the legal intricacies that drive success.
What Matt's An Expert At
Legal Practice Areas
Sponsorship and Endorsement Agreements
Drafting, negotiating, and reviewing contracts to secure lucrative sponsorship deals while protecting your rights and brand value in the competitive motorsports market.
Team and Driver Contracts:
Crafting clear, equitable agreements for drivers, teams, and crew members, including terms for compensation, intellectual property, and performance obligations.
Business Formation and Governance:
Assisting motorsports startups and teams with entity formation (LLCs, corporations), governance structures, and equity models like Slicing Pie to support growth and investor relations.
Merchandising and Licensing:
Developing strategies for motorsports merchandise, from apparel to digital content, including licensing agreements to expand revenue streams while protecting your brand.
Liability and Risk Management:
Advising on insurance coverage, waivers, and liability protection strategies to minimize exposure in high-risk motorsports environments, including accident-related claims.
Technology and Data Rights:
Providing counsel on emerging tech in motorsports, such as telemetry, AI, and software, to secure data rights and protect proprietary innovations in a tech-driven industry.
Event and Venue Contracts:
Reviewing and negotiating agreements for race events, venue rentals, and promoter deals to mitigate risks and ensure fair terms for organizers and participants.
Sponsorship and Endorsement Agreements:

A Message from Matt:
I love helping racers and teams land contracts that fuel their dreams. My job is to make sure every agreement is a win, protecting your brand and boosting your bottom line, so you can focus on the track.


Team and Driver Contracts:

A Message From Matt
I’ve seen too many racers and teams rely on a handshake, only to hit a rough patch later. As Matt The Motorsports Lawyer, I’m here to craft solid, fair contracts that keep everyone on track. Let’s protect your passion with agreements that let you focus on the race, not the risks!
Merchandising and Licensing:

A Message From Matt
Your brand is what makes you unforgettable in motorsports, and I’m here to help it shine! As Matt The Motorsports Lawyer, I craft merchandising and licensing deals that protect your vision and boost your revenue, so your legacy races on, both on the track and in the stands.

Ready to protect your motorsports venture with expert legal guidance? Matt The Motorsports Lawyer is here to help racers, teams, and businesses navigate the fast-paced world of motorsports law. Whether you’re securing a sponsorship deal, drafting a driver contract, or building your brand, Matt offers tailored solutions to drive your success.
On a tight budget but still legal help?
We know budgets can be tight, especially for grassroots racers and startups, which is why we offer cost-effective templates for contracts, licensing, and more, ensuring you get top-tier support without breaking the bank. Let’s hit the ground running and build your legacy together!