Practice Area

motorsports Law Practice Areas

Why You Need the Best Motorsports Lawyer

Whether you’re a local driver building your brand or a professional team managing multi-million-dollar contracts, Matt’s strategic counsel ensures your interests are protected, your legacy is secured, and your focus remains on the finish line. With Sentient Law, you gain a trusted partner who understands the pulse of motorsports and the legal intricacies that drive success.

What Matt's An Expert At

Legal Practice Areas

Sponsorship and Endorsement Agreements

Drafting, negotiating, and reviewing contracts to secure lucrative sponsorship deals while protecting your rights and brand value in the competitive motorsports market.

Team and Driver Contracts:

Crafting clear, equitable agreements for drivers, teams, and crew members, including terms for compensation, intellectual property, and performance obligations.

Business Formation and Governance:

Assisting motorsports startups and teams with entity formation (LLCs, corporations), governance structures, and equity models like Slicing Pie to support growth and investor relations.

Merchandising and Licensing:

Developing strategies for motorsports merchandise, from apparel to digital content, including licensing agreements to expand revenue streams while protecting your brand.

Liability and Risk Management:

Advising on insurance coverage, waivers, and liability protection strategies to minimize exposure in high-risk motorsports environments, including accident-related claims.

Technology and Data Rights:

Providing counsel on emerging tech in motorsports, such as telemetry, AI, and software, to secure data rights and protect proprietary innovations in a tech-driven industry.

Event and Venue Contracts:

Reviewing and negotiating agreements for race events, venue rentals, and promoter deals to mitigate risks and ensure fair terms for organizers and participants.

Sponsorship and Endorsement Agreements:

Matt The Motorsports Lawyer expertly drafts, negotiates, and reviews sponsorship and endorsement contracts tailored for the motorsports industry. Ensuring clear terms, equitable obligations, and robust protections, Matt helps racers, teams, and brands maximize value while safeguarding intellectual property and financial interests in high-stakes deals.
A Message from Matt:

I love helping racers and teams land contracts that fuel their dreams. My job is to make sure every agreement is a win, protecting your brand and boosting your bottom line, so you can focus on the track.

matt the motorsports lawyer dirt track racing
Photo Credit: Muddy River Sports
team contracts matt the motorsports lawyer

Team and Driver Contracts:

Handshake deals might feel friendly, but they won’t protect your hard-earned wins. Matt crafts clear, fair agreements for drivers, teams, and crew, covering compensation, performance terms, and intellectual property with precision. With his expertise, you’ll hit the track with confidence, knowing your interests are secure and your focus can stay on the finish line.
A Message From Matt

I’ve seen too many racers and teams rely on a handshake, only to hit a rough patch later. As Matt The Motorsports Lawyer, I’m here to craft solid, fair contracts that keep everyone on track. Let’s protect your passion with agreements that let you focus on the race, not the risks!

Merchandising and Licensing:

A driver’s brand fuels their career, transforming passion into a lasting legacy that resonates with fans. Matt The Motorsports Lawyer understands how vital it is to protect and grow that brand. From apparel to digital content, Matt crafts smart merchandising and licensing agreements that maximize your earnings while keeping your intellectual property safe. With his guidance, you’ll build a brand that shines as brightly off the track as it does on it.
A Message From Matt

Your brand is what makes you unforgettable in motorsports, and I’m here to help it shine! As Matt The Motorsports Lawyer, I craft merchandising and licensing deals that protect your vision and boost your revenue, so your legacy races on, both on the track and in the stands.

Ready to protect your motorsports venture with expert legal guidance? Matt The Motorsports Lawyer is here to help racers, teams, and businesses navigate the fast-paced world of motorsports law. Whether you’re securing a sponsorship deal, drafting a driver contract, or building your brand, Matt offers tailored solutions to drive your success. 

OR

On a tight budget but still legal help?

We know budgets can be tight, especially for grassroots racers and startups, which is why we offer cost-effective templates for contracts, licensing, and more, ensuring you get top-tier support without breaking the bank. Let’s hit the ground running and build your legacy together!

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